alisawhite123
Bootsmannmaat
Joined: 15 May 2019
Location: United States
Online Status: Offline
Posts: 202
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| Posted: 26 November 2020 at 07:57 | IP Logged
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Apparently, the Maine-based company
Online Cigarettes
Store USA that is a Clorox subsidiary also makes
apparel, including cutesy sets of holiday pajamas
suitable for the family holiday Instagram shots. But
that’s where they got into some trouble recently.
Burt’s Bees decided to post an ad that showcased real-
life families in their holiday gear to promote said baby
products and PJ’s.
In the four-panel ad, there are three white photogenic
families with children – all nuclear families with mom
and dad as their usual ad campaigns feature. The issue
came with the portrayal of the Black family which showed
just a Black mother and her children.
Posted initially by Baller Alert, with a
Newport
Pleasure caption that said “Why?, ” the ad
generated controversy from observers who say the ad
perpetuates stereotypes about Black fathers. While some
might argue that that’s a topic hotly debated within the
Black community, the issue is that Burt’s Bees intended
to showcase the white families as an ideal that the Black
family didn’t ‘match’ to pardon the pun.
The company issued a quick response after the social
media backlash saying that their intention was not to be
dismissive of Black fathers. They said that after
shooting several real-life families over the past summer
the pandemic changed their shoot schedule and the Black
father couldn’t make the new shoot dates due to his work
schedule.
Online
Cigarettes Store USA
Good USA Newport
Cigarettes
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