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alexsamuel
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| Posted: 15 October 2019 at 11:13 | IP Logged
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Packaging is an essential element for the toy industry. It helps to protect the product, communicate with potential customers, while offering the entire industry the opportunity to operate effectively. Yet, packaging suffers from an image problem. It is perceived by some as a waste, even a burden for the consumer who must first struggle to access his product, before having to find a way to discard its packaging in a sustainable and environmentally friendly way. We often hear that sustainable packaging is a suitable solution.
The problem, of course, is that sustainable packaging simply does not exist. Of course, this does not mean that packaging can not be produced from renewable resources or that it can not be biodegradable (just think of the presence of paper and cardboard, for example): rather, it means that the term "sustainable packaging" can affect so many different notions that it does not mean anything at all. The PwC firm in a study dated 2012 "Sustainable packaging, myth or reality? In this connection, "Sustainable Packaging - myth or reality?" Concludes that this notion is "far too broad to be useful on a practical level", adding that it is "a false debate" "that belongs to history Ancient ".
The effectiveness of a package therefore includes five elements: supply and production, product protection, transportation, display, and ultimately end of life. Paper and paperboard are regaining a lot of interest, particularly because of the optimization in the supply of renewable sources and their unequaled results in terms of collection and recycling: they are indeed both recyclable and biodegradable. At a time when exposure and display of the product remains a central issue, an ingenious design can make it possible to create packaging that can be broken down very easily, thus offering the possibility of integrating other materials such as small windows. plastic or bioplastic on cardboard boxes.
However, the search for an effective packaging can take other forms. For example, we have already seen designs of smart packaging, where the packaging itself becomes part of the product. MegaBlocks recently combined the packaging of a toy with a PVC-free storage bag. This product is an excellent example of a combination of efficient sourcing, product protection, display, and collection, as the packaging does not need to be discarded.
Consumer complaints that packaging is wasteful or poorly designed should not be interpreted as weariness, but rather as a sign that the industry needs to produce consumer-friendly packaging.
Packaging is a fundamental element of the toy industry. By focusing on efficiency, supply, design and possibly the end of life, the industry has the opportunity to better communicate its product to consumers. Modern packaging is not useless, so it is high time to overcome our misconceptions.
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jace7283
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Analyze how customers are using the new payment options to
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your presale
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FrankJScott
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FrankJScott
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U47.org Forum :: The Model Zone
Topic: Packaging for Toys & Games is not Useless
