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alexsamuel
Matrose
Joined: 14 October 2019
Location: United States
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| Posted: 15 October 2019 at 11:14 | IP Logged
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Packaging is an essential element for the toy industry. It helps to
protect the product, communicate with potential customers, while
offering the entire industry the opportunity to operate effectively.
Yet, packaging suffers from an image problem. It is perceived by some as
a waste, even a burden for the consumer who must first struggle to
access his product, before having to find a way to discard its packaging
in a sustainable and environmentally friendly way. We often hear that sustainable packaging is a suitable solution.
The
problem, of course, is that sustainable packaging simply does not
exist. Of course, this does not mean that packaging can not be produced
from renewable resources or that it can not be biodegradable (just think
of the presence of paper and cardboard, for example): rather, it means
that the term "sustainable packaging" can affect so many different
notions that it does not mean anything at all. The PwC firm in a study
dated 2012 "Sustainable packaging, myth or reality? In this connection,
"Sustainable Packaging - myth or reality?" Concludes that this notion is
"far too broad to be useful on a practical level", adding that it is "a
false debate" "that belongs to history Ancient ".
The
effectiveness of a package therefore includes five elements: supply and
production, product protection, transportation, display, and ultimately
end of life. Paper and paperboard are regaining a lot of interest,
particularly because of the optimization in the supply of renewable
sources and their unequaled results in terms of collection and
recycling: they are indeed both recyclable and biodegradable. At a time
when exposure and display of the product remains a central issue, an
ingenious design can make it possible to create packaging that can be
broken down very easily, thus offering the possibility of integrating
other materials such as small windows. plastic or bioplastic on
cardboard boxes.
However, the search for an effective packaging
can take other forms. For example, we have already seen designs of smart
packaging, where the packaging itself becomes part of the product.
MegaBlocks recently combined the packaging of a toy with a PVC-free
storage bag. This product is an excellent example of a combination of
efficient sourcing, product protection, display, and collection, as the
packaging does not need to be discarded.
Consumer complaints that
packaging is wasteful or poorly designed should not be interpreted as
weariness, but rather as a sign that the industry needs to produce
consumer-friendly packaging.
Packaging is a fundamental element
of the toy industry. By focusing on efficiency, supply, design and
possibly the end of life, the industry has the opportunity to better
communicate its product to consumers. Modern packaging is not useless,
so it is high time to overcome our misconceptions.
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FrankJScott
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Joined: 18 October 2021
Location: United Kingdom
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Posts: 4407
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U47.org Forum :: Games & Sims
Topic: Packaging for Toys & Games is not Useless
