davidjohn6366
Matrosen-Stabsgefreiter
Joined: 30 July 2022
Location: United States
Online Status: Offline
Posts: 136
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| Posted: 06 February 2023 at 19:08 | IP Logged
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It is amazing how much literature has been written about
the car insurance business online. The main approach in use
by the bulk of the writings is in the direction of selling
car insurance, rather than offer it in the proper context
of insurance product or 'a product to protect your assets
and wealth.' That is why when searching for the phrase
'auto insurance' a large number of websites emerge with the
'selling' phrases like affordable auto insurance, or cheap
auto insurance or low cost auto insurance.
In the early part of 2011 and according to Google AdWords
there were 8,100; 74,000; 9,900 monthly searches for the
above key phrases, respectively. On the other hand, there
were only 110 searches for the phrase 'reliable auto
insurance', 170 searches for 'quality auto insurance', and
8,100 for 'top AUTO
INSURANCE SEATTLE companies.' It is rather easy to
conclude that most of the searches on line are about price,
not quality of insurance.
A basic principle in marketing is to understand what people
'want' and design and package your product or service to
meet what the folks want. Looking at those numbers we can
tell that most people want cheap auto insurance. As a
marketer, if you design any campaign without considering
that analysis you may eventually flunk the marketing tests,
close your website and go do something else.
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U47.org Forum :: The Cadet School
Topic: Tips To Choosing The Right Auto Insurance
