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| Posted: 07 August 2018 at 10:10 | IP Logged
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NEW YORK -- Derek Jeters new contract has increased the
Yankees luxury tax payroll to $97.71 million for seven
signed players next year. That leaves New York with about
$80 million to spend on the rest of its roster if the
team wants to get under the 2014 tax threshold. Jeter and
New York agreed Friday to a $12 million, one-year
contract. Major League Baseball determined its value for
purposes of the luxury tax is $12.81 million. The Yankees
captain, injured for most of this year, was playing under
a three-year contract with a player option for 2014 that
wound up being worth $9.5 million and was replaced by the
new salary. Baseballs luxury tax uses the average annual
values of contracts as defined by the sports collective
bargaining agreement. Determining Jeters payroll figure
for the tax is complicated by the option and the new
salary, and New York may contest his 2014 evaluation. The
Yankees want to re-sign free agents Robinson Cano, Curtis
Granderson and Hiroki Kuroda, and need to fill roster
holes after missing the playoffs for just the second time
in 19 years. The team figures to be interested in free-
agent pitchers and catcher Brian McCann. Managing general
partner Hal Steinbrenner has said getting under the $189
million tax threshold for 2014 is a hope but is not
essential. "Its a goal that we have if its possible,"
general manager Brian Cashman said last month. "Theres a
lot of benefits to staying under that, but its not a
mandate if its at the expense of a championship run. It
just depends on what the opportunities are before us, and
the costs associated with it." New Yorks other signed
players are Alex Rodriguez ($27.5 million), CC Sabathia
($24.4 million), Mark Teixeira ($22.5 million), Ichiro
Suzuki ($6.5 million), Alfonso Soriano ($4 million) and
Vernon Wells ($0). The impacts of Soriano and Wells on
New Yorks luxury tax payroll were reduced because of cash
being paid by their former clubs attributable to 2014.
The Yankees will receive $18.6 million from the Los
Angeles Angels as part of the acquisition of Wells last
March and $13 million from the Chicago Cubs as a result
of Julys deal for Soriano. Rodriguezs payroll impact for
2014 would drop to $2.5 million if arbitrator Fredric
Horowitz upholds a 211-game suspension imposed on the
third baseman by MLB for alleged violations of the sports
drug agreement and labour contract. Rodriguez, who is
contesting the discipline, has a $25 million salary for
next year, and the Yankees would not have to pay him for
any period he is suspended. Payrolls for the luxury tax
include the entire 40-man roster and a 1-30th portion of
the cost of benefits and extended benefits for all major
leaguers. That category totals items such as health
insurance premiums, pension payments, club medical costs
and payroll, unemployment and Social Security taxes. The
2013 figure will not be completed until next month. For
2012, each teams payroll was assessed $10,779,500. New
York has paid luxury tax for every season since the
provision was put in place for 2003, a total of $224.56
million. The Yankees will pay again for 2013, when the
threshold was $178 million. But there are large benefits
if the Yankees get under the threshold in 2014. The teams
tax rate would drop from its current 50 per cent to 17.5
per cent in 2015, and New York would be eligible to get
back a portion of its revenue-sharing payments.
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Jersey .Michael Briscoe is serving a life sentence
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The 31-year-old, a two-time CFL lineman of the year, was
among the most coveted free agents on the market. The
Windsor, Ont., native will be especially important to a
team that has lost veteran quarterback Anthony Calvillo
to retirement and is expected to go with the less
experienced Troy Smith and Tanner Marsh this season.
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Those impatient for the Stanley Cup to return to Canada
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Louis Cardinals have agreed to a one-year contract.NEW
YORK, N.Y. - Along with puppies and babies, celebrities
are a Super Bowl advertising staple. And this year is no
exception.Using stars is a surefire way to grab attention
during advertisings most competitive night, when a
crowded field of 40-plus marketers vie for the attention
of the more than 110 million viewers expected to tune in
to the Super Bowl on Sunday.Advertisers use celebrities
to help insure the success of their creative investment,
said Devra Prywes, vice-president of marketing for
research firm Unruly.But it doesnt always work. In order
for an ad to go viral, it needs to connect emotionally or
give the audience multiple reasons to share, Prywes
said.A celebrity cant save an ad that doesnt do those
things, but the right celebrity can help amplify it, he
said.This year, advertisers are choosing quirkier
celebrities and poking fun at bigger names. For instance,
Katie Couric and Bryant Gumbel make fun of their
inability to understand the Internet in 1994 in a BMW ad.
And character actors Steve Buscemi and Danny Trejo star
in a Snickers spot.Heres a look how brands are using
celebrities in this years Super Bowl ads.Snickers The
Brady BunchIn keeping with its 5-year-old Youre Not You
When Youre Hungry, campaign that shows hungry people
resembling humorous celebrities, Snickers 30-second ad
recreates the famous Brady Bunch episode in which the
oldest daughter, Marcia, gets hit in the nose with a
football. Florence Henderson and action movie Machete
star Danny Trejo also make appearances.Online:
https://www.youtube.com/watch?v=rqbomTIWCZ8BMW Newfangled
IdeaIn order to promote its new all-electric BMW i3 in a
60-second spot, BMW enlisted former Today show hosts
Couric and Gumbel to recreate a 1994 on-air conversation
when they tried to figure out what the @ symbol in an
email address meant.ddddddddddddAlison, Couric says to an
off camera producer in the 1994 clip, can you explain
what Internet is? The ad flashes forward to today, when
the duo are in a BMWs i3 similarly confused. Big ideas
take a little getting used to, copy states.Online:
https://www.youtube.com/watch?v=U1jwWwJ-MxcSquarespace
Dreaming With JeffThe website publisher isnt releasing
its full 30-second spot until game time but a teaser ad
shows a bearded The Big Lebowski actor Jeff Bridges
recording relaxing sounds for an album called Jeff
Bridges Sleeping Tapes. The company plans to sell the
resulting tapes in cassette-tape and vinyl form and the
tracks are free to stream online. Squarespace CEO Anthony
Casalena said the idea is that any idea can be presented
via a Squarespace platform.Online: dreamingwithjeff.comT-
Mobile #KimsDataStashT-Mobile hired Kim Kardashian for a
30-second spoof on public service announcements. It pokes
fun at Kardashians constant online presence. She makes a
plea to save peoples unused data taken back by wireless
carriers. She laments that the data could have been used
to see Kardashians makeup, vacations and outfits. Please
help save the data, she pleads. The ad promotes T-Mobiles
service that lets users keep their unused data for a
year.Online: https://www.youtube.com/watch?
v=ZTwzsV3I3OQKia The Perfect GetawayKias ad spoofs Pierce
Brosnans action-movie persona. In the ad, an agent
describes a perfect part for Brosnan, who once played
James Bond. Brosnan keeps expecting evil villains or
explosions, but instead the agent describes a Kia ad in
which Brosnan drives to a snowy cabin in a 2016 Sorento.
The tagline is The perfect getaway
vehicle.https://www.youtube.com/watch?v=XJ-mwaDODt8
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Topic: ull 30-second spot until game time but
